Giant Vintage is leaving ~$810K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Giant Vintage
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: VINTAGE10 is yours, use it now
Preview Text: Your 10% off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Frames That Hit
Subhead: Your 10% off is live
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Use code VINTAGE10 at checkout for 10% off your first order. Good for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
BANDAGE Bayonetta Glasses The high-fashion frame that makes the outfit
TONGUE KISS Bayonetta Glasses Dramatic elongated shape, pure main-character energy
DAISY 90s Rectangle Sunglasses The everyday bestseller that goes with everything
GLAZE 90s Sunglasses A trending 90s silhouette in fresh colorways
AMOUR Shield Sunglasses Bold shield frame for when you want people to notice
CHECKMATE Oversized Sunglasses Oversized and unapologetic, multiple colorways
2
▼
Hey,
I want to tell you something before you shop.
For most of my life I couldn't find sunglasses that felt like me. Everything at the mall was either boring or way too expensive. The frames that actually had personality. The oversized 90s shapes, the shields, the Bayonettas. Those were locked behind $150 price tags or buried in thrift stores if you got lucky.
So I started Giant Vintage to fix that. Not to just sell cheap glasses, but to give people access to frames with real attitude at prices that don't make you wince.
Every Friday we drop new styles. Real silhouettes. Bold shapes. The kind of frames that get you stopped on the street.
That's the whole thing. Find a frame that feels like you, wear it loud, and pay $25 for it instead of $120.
If you have questions about fit or which style might work for you, just reply here. I actually read these.
And use code VINTAGE10 before it expires in 14 days. 10% off your first order.
– Annabelle
Owner/CEO, Giant Vintage
3
▼
INBOX MODULE
Subject Line: 269 reviews, 100% recommend rate
Preview Text: Billie Eilish, Rita Ora, Hailey Bieber. Same frames
HERO MODULE
Hero Approach: Curiosity
H1: They Got Spotted
Subhead: So did our price tags
Cta Button: See the Styles
MODULE 2: TRANSITION COPY
Here's what sets Giant Vintage apart from every other eyewear brand at this price point.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons This Brand Hits Different
Infographic: Checklist
- Billie Eilish, Rita Ora, and Hailey Bieber have all been spotted in Giant Vintage frames. Same styles, available to you for $20–$68
- New styles drop every Friday. Not once a season, every single week
- 4.9 stars across 269 verified reviews, 100% of customers say they'd recommend
- Bayonetta, shield, 90s, Y2K, boho, aviator, cat eye, rimless, and clear. More silhouettes than most boutiques carry total
- Collections curated by aesthetic so you're not hunting. Find your vibe in one click
- Free U.S. Shipping on orders $75+
Products Shown
- BANDAGE Bayonetta Glasses. The one Hailey Bieber made famous
- TONGUE KISS Bayonetta Glasses. Billie Eilish's pick, now yours
- HOTTIE Shield Sunglasses. Bold shield energy, multiple colorways
4
▼
INBOX MODULE
Subject Line: VINTAGE10 expires in 48 hours
Preview Text: Still good for a few more days
HERO MODULE
Hero Approach: Direct
H1: Clock's Running
Subhead: 10% off, waiting on you
Cta Button: Grab Your Pair
MODULE 2: TRANSITION COPY
Your welcome discount is still active. Code VINTAGE10 at checkout, 10% off, no minimum.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
DAISY 90s Rectangle Sunglasses The most-grabbed shape in the collection
GLAZE 90s Sunglasses Trending silhouette, wear it every day
AMOUR Shield Sunglasses The frame that owns the room
VIBE Aviator Sunglasses Versatile, clean, works with everything
CHECKMATE Oversized Sunglasses Oversized and impossible to ignore
TONGUE KISS Bayonetta Glasses Still the one people ask about most
5
▼
INBOX MODULE
Subject Line: Bold frames, not a bold price
Preview Text: Not all affordable frames are built the same
HERO MODULE
Hero Approach: Question
H1: Why Pay More?
Subhead: Or less, if it costs twice
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most affordable eyewear gives you two options: boring or built to fall apart in a month.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Giant Vintage vs. The Rest
Infographic: Table
| Dimension | Giant Vintage | Typical Competitor |
|---|---|---|
| Price per frame | $20–$32 most styles | $40–$80+ for similar aesthetics |
| New arrivals | Every Friday | Seasonal or quarterly |
| Celebrity-worn styles | Hailey Bieber, Billie Eilish, Rita Ora, Doechii | Rarely validated at this price tier |
| Silhouette variety | Bayonetta, shield, 90s, Y2K, boho, aviator, cat eye, rimless, clear | Limited range at same price point |
| Customer rating | 4.9 stars, 269 reviews, 100% recommend | Varies widely |
| Price for premium styles | Up to $68 | $100–$150+ for comparable quality |
Products Shown
- BANDAGE Bayonetta Glasses. Premium look, not a premium price
- DAISY 90s Rectangle Sunglasses. Bestselling everyday shape
- AMOUR Shield Sunglasses. Statement frame, $32
6
▼
INBOX MODULE
Subject Line: People complimented me all night
Preview Text: Real customers, real opinions
HERO MODULE
Hero Approach: Story
H1: People Are Talking
Subhead: Here's what they said
Cta Button: Shop the Frames
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what real customers said after their first pair.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: 4.9 Stars. 100% Recommend.
Infographic: Numbered List
- "Amazing quality for the price!!". Kieu P.
- "The glasses are so pretty and amazing quality. I'm in love with them.". Angelina N.
- "I knew the gold frame and the orange lenses would eat so I decided to grab this pair! I use them to drive around all the time and they are so light and easy to carry around!"
- "I've been obsessed with the Bayonetta reds for a while and I'm finally glad I got to get these. I love red frames against my face!". Britney P.
- "Amazing! People complimented me all night with them on."
Products Shown
- TONGUE KISS Bayonetta Glasses. The frame everyone keeps coming back for
- VIBE Aviator Sunglasses. Light, wearable, everyday-ready
- HOTTIE Shield Sunglasses. The one that gets the compliments
7
▼
INBOX MODULE
Subject Line: Midnight closes what you opened
Preview Text: VINTAGE10 expires. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use VINTAGE10 Now
MODULE 2: TRANSITION COPY
VINTAGE10. 10% off your first order. Expires tonight. After midnight, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Don't Leave These Behind
BANDAGE Bayonetta Glasses The statement frame worth grabbing before it sells out
TONGUE KISS Bayonetta Glasses The one Billie Eilish made everyone want
DAISY 90s Rectangle Sunglasses The everyday shape you'll reach for constantly
GLAZE 90s Sunglasses Effortless 90s energy, multiple colorways
AMOUR Shield Sunglasses Bold, fashion-forward, $32
CHECKMATE Oversized Sunglasses Oversized and unapologetically you
8
▼
Hey,
I noticed you haven't grabbed a pair yet and I wanted to check in.
Sometimes people are still deciding which style fits them. Sometimes checkout acted up. Sometimes life just gets in the way. I get it.
If you're on the fence about sizing or want to know which frame works best for your face shape, just reply. Seriously. I'll point you in the right direction.
And if you've been meaning to grab something but kept putting it off. No pressure at all. But your welcome code is about to expire, and I'd hate for you to miss the discount after you've already been on the list this long.
Use VINTAGE10 at checkout before it disappears. 10% off your first order.
Whatever you decide, I'm glad you're here.
– Annabelle
Owner/CEO, Giant Vintage
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.